English
- 31/03/2025
- English
- Written byLaura Islas
As part of the After Dark Tour, a global initiative focused on celebrating female runners, Nike officially unveiled its medal
Nike has done it again, designing one of the most striking and meaningful medals in the history of running. The Medio Maratón Nike 2025 not only promises a unique sports experience, but also an impactful and significant medal in the brand’s legacy. As part of the Nike After Dark Tour —a global initiative focused on celebrating women runners— Nike officially unveiled its redesigned half marathon medal, fusing aesthetics, technology, and a powerful community message for female runners.
What does the Medio Maratón Nike CDMX 2025 medal look like?
The Medio Maratón Nike CDMX 2025 medal is a complete reinterpretation of the traditional concept. It’s a piece of functional jewelry that breaks away from the classic format to become an everyday accessory, without losing its symbolic value.
The design is elegant and minimalist: a shoelace-inspired chain, an adjustable magnetic clasp, and a reflective pendant with Nike’s iconic Swoosh, which features the elevation map of the After Dark Tour course.
This new design was created by a primarily female team of Nike designers, engineers, and developers. According to the brand, the goal was clear: “to create a piece that is both durable and elegant, easily transitioning from the starting line to everyday life.”
What does the Nike After Dark Tour medal represent?
Every element of this medal is intentional. The reflective Swoosh isn’t just a brand symbol; it’s a tribute to each runner’s physical and emotional journey. The shoelace-like chain reflects the deep connection to running as a lifestyle, and the engraved metallic aglets celebrate the participants’ path through the After Dark Tour experience.
This redesign was informed directly by feedback from a women’s running forum that collaborated with Nike. The result is a medal that can also be worn as a reflective necklace —perfect for night running or simply for wearing proudly.
What is the Nike After Dark Tour?
The Nike After Dark Tour is an international tour aiming to boost women’s participation in sports, particularly in running. The tour spans six major cities: Sydney, Shanghai, Seoul, Mumbai, Los Angeles, and Mexico City, with night events featuring 10Ks and half marathons.
Beyond the main event, Nike has designed a holistic training program that includes digital plans, coaching sessions, local running club meetups, and community events that prepare participants for race day.
What does the Nike After Dark Tour 2025 post-race experience include?
The Medio Maratón Nike 2025 experience doesn’t end at the finish line. Nike has partnered with Hyperice, a brand specializing in muscle recovery technology, to provide exclusive post-race recovery zones. These spaces will offer runners access to cutting-edge devices designed to aid physical recovery and prevent injury.
Additionally, those unable to attend in person can still participate via the Nike Run Club App, where virtual challenges aligned with the tour’s dates and distances will be held. Upon completing a challenge, users will unlock a digital badge and an exclusive discount code for Hyperice products.
Where is the After Dark Tour 2025? Dates and locations
The tour will be held in Sydney, Australia; Shanghai, China; Seoul, South Korea; Mumbai, India; Los Angeles, California; and Mexico City. Each city will offer a unique experience reflecting local culture and the shared passion for running.
The race distances will be 10 kilometers in Shanghai, Seoul, and Mumbai; 13.1K in Los Angeles; and, for the first time, a Nike half marathon in both Sydney and Mexico City.
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Laura Islas
SEO. Periodista. Le voy al Cruz Azul. Runner. Fotografía. Literatura, periodismo y gatos. Me gusta contar historias. No sé vivir sin un libro. [emailprotected] @ella_laquesefue
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